Hi! My name is Sam Brewster and I am from Lancaster, Pennsylvania. I am studying Strategic Communications and Sales. At High Point, I am involved in Phi Mu and Big Brothers, Big Sisters. I hope to join more clubs this year and become more involved. After graduation, I hope to work for a PR or advertising firm! I would love to be able to travel for work and to meet new people along the way.
Social media is taking over more and more as society and technology advances. Looking at social media through the Diffusion Theory lens allows us to have a different perspective on WHY it caught on and how. Some people were early adopters and were open to joining social media sites when they began. Some people, however, were not on board and avoid social media and all it has to offer. There are many reasons why someone might enjoy and catch on to social media. If they like being able to communicate with others when they are not together, share ideas and likes, and see what other people are doing in their day-to-day life, someone would enjoy social media. The early adopters are ones who are morer well-versed in the 'do's' and 'dont's' of different socials. For example, an early adopter of Instagram would have a better understanding of the platform and what posts are most popular than someone who was a late adopter. It also is an easier option for those with soc...
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