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Week 12- Diffusion Theory

Social media is taking over more and more as society and technology advances. Looking at social media through the Diffusion Theory lens allows us to have a different perspective on WHY it caught on and how. Some people were early adopters and were open to joining social media sites when they began. Some people, however, were not on board and avoid social media and all it has to offer.

There are many reasons why someone might enjoy and catch on to social media. If they like being able to communicate with others when they are not together, share ideas and likes, and see what other people are doing in their day-to-day life, someone would enjoy social media. The early adopters are ones who are morer well-versed in the 'do's' and 'dont's' of different socials. For example, an early adopter of Instagram would have a better understanding of the platform and what posts are most popular than someone who was a late adopter. It also is an easier option for those with social anxiety to hide behind a screen and still get to communicate.

A lot of people dislike social media because they do not understand how it works, or they do not like to share personal information. Some people prefer privacy over intimacy. A lot of people do not care what is going on with others, or if they do they prefer to have face-to-face interaction. Face-to-face interaction is a lot easier for some people, especially older people and requires less technology.

Personally, I am very active on social media. I think that there are pros and cons to this. I get to constatnly interact with my friends no matter where they are. I get to stay updated on current topics, trends, and events. I can also update friends and family on what is going on in my life. It provides plenty of entertainment. I think the most obvious negative impact social media has on me is that people often portray a perfect life. This is not the reality most of the time. When I go on social media, I see everyone looking and acting their best and it can make me feel bad about myself. I think that the good outweighs the bad, but an occasional social media hiatus is good for everyone.


References: https://en.wikipedia.org/wiki/Diffusion_of_innovations

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